B2B SaaS SEO: Data Based Guide [2024]

Learn how B2B SaaS companies in different niches get organic traffic.

Growing your organic traffic is very likely to be the most consistent and stable way to grow your Annual Reccuring Revenue (ARR). The first step to increase your monthly traffic from search engines is:

Competitor Research

Competitor research in SEO is the process of identifying the brands that are targeting similar search queries to you. This may include media companies and affiliate marketers such as G2, and not only SaaS businesses.

Here are some examples of competing software brands within different niches:

Hosting SaaS Competitors

Company Traffic (US) Pages
Tiiny Host 26,195 154
hostinger.com 7,804,307 2,846
godaddy.com 10,581,515 14,123

Cold Email SaaS Competitors

Company Traffic (US) Pages
Lemlist 20,855 332
Mystrika 964 59
Instantly 36,749 319

No-code automation SaaS Competitors

Company Traffic (US) Pages
Zapier 22,404,475 45,003
n8n 184,237 9,341

AI Batch Writing SaaS Competitors

Company Traffic (US) Pages
Journalist 76 4
AutoBlogging 14,592 20
Byword 1,656 12
ContentAtScale 189,244 1,177
hypotenuse.ai 85,788 155

EdTech SaaS Competitors

Company Traffic (US) Pages
Potential.ly 323 37
Anthology 94,185 1,368
eLumen 705 Unknown
Foliotek 876 51
PebblePad 1,243 Unknown

AI Writing SaaS Competitors

Company Traffic (US) Pages
WriteSonic 499,297 424
Scripted 101,805 1,162
Jasper 605,855 Unknown
Quillbot 10,730,963 1,726

Vacation Rental Management SaaS Competitors

Company Traffic (US) Pages
Lodgify 235,054 Unknown
Guesty 101,460 Unknown
Avantio 1,119 Unknown
Hostfully 1,816
Igms 252,811 Unknown
your.rentals 262
Pricelabs 372
Uplisting 295
Hostaway 230,067 Unknown
Doorloop 904,817 Unknown
Turbotenant Unknown