refreshagent.com
RefreshAgent
A continuous marketing operations loop for GA4 and Search Console monitoring, anomaly detection, and content optimisation.
GTM Engineer · Marketing Operations · Systems Builder
I build the systems
between demand and revenue
I connect marketing, data, automation, and revenue operations. I work with B2B teams that need one person to turn those moving parts into a dependable system.
8+
Years building
marketing systems
marketing systems
3×
Organic traffic growth
for potential.ly
for potential.ly
40→8h
Weekly production time
for three LXT brands
for three LXT brands
15+
Free SEO & automation
tools shipped
tools shipped
5×
YouTube ROAS
for Koinly
for Koinly
What I’ve Shipped
Built, live, and linked.
Working products and systems, with screenshots, case studies, live links, and public source where available.
gtmintel.com
GTMIntel
Buyer-intent capture, scoring, response drafting, and revenue attribution for niche B2B teams.
IndividuateAI
An open-source personal memory system built in Rust, with encrypted storage and passkey authentication.
propertyvaluationai.com
PropertyValuationAI
Turns an Idealista listing into an instant price band, comparable evidence, and Spain-specific purchase red flags.
Open project
ladderfunnel.com
LadderFunnel
A paid-acquisition funnel system that replaces the SaaS free trial with an intro product, order bump, and upsell. Runs on Meta ads with server-side conversion tracking.
Open project
marketingmanagerjobs.com
Marketing Manager Jobs
An organic-first, programmatic SEO job board with more than 10,000 live marketing listings.
Open project
artificialintelligencecompanies.com
AI Companies Directory
A programmatically built and maintained discovery directory covering more than 500 artificial intelligence companies.
Open project
snorkelforecast.com
Snorkel Forecast
Hyper-local wind, swell, visibility, and UV forecasts for more than 200 snorkelling locations worldwide.
Open project
plumbercallanswering.com
Plumber Call Answering
An AI voice service that answers overflow calls and captures job enquiries for plumbing businesses around the clock.
Open projectSelected Output
Work published by clients.
Three examples from content systems and client delivery. Each link opens the finished work.
Customer research
Product education
Systems in production
The work that runs every week.
Email, tracking, attribution, reporting, and lead quality, built inside marketing teams at LXT and for clients.
Server-side conversion tracking
Meta Conversions API with pixel deduplication, and closed deals pushed from the CRM back to Google Ads.
Attribution repair
Hand-typed source fields overwritten by tracking data every fifteen minutes, then revenue joined back to first touch.
Lifecycle email architecture
A 24-email always-on sequence, six tracks branching on behaviour, and the rules that stop them colliding.
HubSpot flow audit
Reading a whole portal through the API to find the four ways automated email breaks.
Lead qualification gate
A classifier backtested against six months of known outcomes: one in five blocked, zero real buyers lost.
SEO kaizen loop
A weekly scan that queues content refreshes and re-measures every one at four and eight weeks.
AI content production line
40 hours of weekly production down to 8 across three brands, with a human approval gate in the middle.
Outbound signal engine
Client build. Job ads and community posts read as buying signals, with every message approved by a person.
Capabilities
Three parts of the same revenue system.
I can own the workflow across teams, tools, and data, then build what is missing.
GTM engineering
Signal capture, enrichment, routing, response support, lifecycle workflows, and revenue attribution.
Marketing operations
Campaign production, analytics, SEO operations, reporting, process design, and reliable weekly execution.
Systems building
Internal tools and customer-facing products built to remove handoffs, preserve context, and create leverage.
Hiring
Same work, five job titles.
The same work gets advertised under five different titles, so there is a page for each.
Marketing content engineer
Email and lifecycle owned end to end, plus the CRM data and reporting underneath it.
Marketing engineer, SEO and CRO
Search experiments turned into scheduled workflows that measure themselves.
Senior marketing engineer
Ad platform automation, attribution plumbing, and models shipped with evals and fallbacks.
Senior growth engineer
The shared platform underneath growth squads: tracking standards, pipelines, applied ML.
Marketing AI automation engineer
Generative AI asset production at volume, with the approval gate that keeps it usable.
GTM systems engineer
The whole motion: signal capture, routing, lifecycle, and revenue attribution in one system.
Resources
Tools & Frameworks
15+ Free Tools
SEO checkers, generators, and automation utilities. Built for builders who ship.
Browse toolsSEO/AI Principles
Framework for data, keywords, and content operations. First-principles approach.
Read frameworkContent Engineering
Modular content systems built from first principles. Scale without sacrificing quality.
Learn moreBuild the missing system.
If your marketing and revenue workflow has too many manual handoffs, tell me where it breaks. You can also email [email protected].