Connected data
Bring GA4 and Search Console performance into one monitoring workflow.
Case study · Marketing operations
RefreshAgent
A continuous monitoring system for GA4 and Google Search Console that turns changes in marketing performance into work a team can act on.
Problem
Marketing data was visible, but not operational.
GA4 and Search Console contain useful signals, but teams still have to remember what to check, decide whether a change matters, and turn it into a task. That repeated analysis creates delay and inconsistent follow-through.
What I built
Signal detection
Surface anomalies and opportunities instead of asking people to scan dashboards.
Action layer
Turn findings into content and optimisation work that a marketer can review and ship.
What it proves
Analytics can run as an operating loop.
RefreshAgent shows how I translate a recurring marketing process into a product: connect the source data, define useful signals, preserve human judgement, and make the next action clear.
The public product supports GA4 and Search Console monitoring, anomaly and opportunity detection, and content optimisation.