GTM engineering
Build signal capture, enrichment, routing, outreach support, and attribution workflows that sales and marketing can operate together.
GTM engineering · Marketing operations · Systems building
The systems between demand and revenue.
I connect the tools, data, workflows, and teams that turn market signals into qualified conversations. The work spans acquisition, lifecycle, analytics, automation, and the software needed to hold it together.
What the role covers
Marketing operations
Make campaign production, analytics, SEO, lifecycle activity, and reporting reliable enough to run every week.
Systems building
Ship the internal tools and customer-facing products that remove handoffs, preserve context, and create leverage.
Operating model
One system, not a stack of tabs.
The job starts with the revenue motion, not the tool list. I map the signal, decision, handoff, and feedback loop. Then I build the smallest dependable system that can run it.
- Keep source context attached to every lead and decision.
- Put human approval at the points where judgement matters.
- Automate repeated work and measure the commercial outcome.
- Document ownership so the system survives handoffs.
Evidence in production
RefreshAgent
Marketing data monitoring across GA4 and Search Console, with anomaly and opportunity detection.
Read the case studyGTMIntel
Buyer-intent capture, scoring, response drafting, and revenue attribution for niche B2B teams.
Read the case studyIndividuateAI
An open-source, encrypted personal memory system built in Rust.
Read the case study