Stop Burning Money on Marketing Experiments That Never Ship
Your Marketing Team Wants Speed. That Ship. Not More Tools.
The problem with "AI marketing" isn't the AI. It's everything else.
You've seen the demos. Content that writes itself. Ads that optimize while you sleep. Workflows that turn one brief into fifty pieces of marketing.
But when you actually try it?
- Quality drops so fast your brand team revolts
- Nothing connects to anything else
- You spend more time editing AI output than writing from scratch
- Legal freaks out about compliance
- And somehow you're busier than before
Here's what's actually happening: You're trying to solve a systems problem with a tool problem.
Ship More With a Smaller Team (With Guardrails Legal Actually Accepts)
I'm Duncan Trevithick. For 8+ years, I've built marketing systems that grow revenue while cutting wasted effort.
Not marketing "strategies." Not more content. Systems.
The kind where you input a brief on Monday and multi-channel output ships Friday—with human review where it matters, automation where it doesn't.
Recent wins:
- 25% leads growth managing content across 3 brands at LXT.ai
- Cut weekly content production from 40h to 8h while tripling output
- 5x YouTube ROAS for Koinly during Australian tax season
- Tripled organic traffic YoY for potential.ly SaaS platform
- Built AI workflow that processes 100+ property analysis events daily
What This Looks Like In Practice
Case Study: LXT.ai Content Engine
Challenge: Global content roadmap across 3 brands, small team
Solution: AI "refresh" workflow with approval gates and brand enforcement
Result: 25% leads growth, writers spend 50% less time on drafts
Case Study: Property Analysis Automation
Challenge: Manual property evaluation taking days per report
Solution: AI workflow processing 100+ data points into structured analysis
Result: Same-day property insights with human QA validation
Case Study: YouTube Ad Optimization
Challenge: Koinly needed Australian tax season campaigns fast
Solution: Automated ad creative testing with performance feedback loops
Result: 5x ROAS with minimal manual oversight
Three Ways We Can Work Together
Quick Assessment Call
15-minute conversation to map your biggest marketing bottlenecks
- Identify your highest-impact automation opportunities
- Assess current workflow pain points
- Discuss timeline and approach options
Project Engagement
Short-term pilot to automate your biggest marketing workflow
- Build one end-to-end system from brief to output
- Quality gates, approval flows, brand enforcement
- Complete documentation and team handover
Full-Time Role
Join your team as Growth Marketing Manager / Marketing Operations Lead
- Own the entire marketing automation roadmap
- Build internal tools and workflows using AI
- Bridge marketing, sales, and technical implementation
Ready to Ship More With Your Current Team?
Let's have a 15-minute conversation. I'll quickly assess your biggest marketing bottlenecks and share 2-3 specific opportunities where AI automation could make an immediate impact.
What we'll cover:
- Your current manual processes eating team time
- Biggest workflow pain points slowing output
- Quick wins we could tackle first
- Whether project work or a full-time role makes more sense
No pitch. No pressure. Just a quick assessment.
"Every workflow logged, versioned, and easy to turn off. Weekly wins, not slide decks."
Duncan Trevithick
SEO & Content Marketing | AI Workflow Automation | B2B SaaS Growth
8+ years building marketing systems that grow revenue
Currently: Content Marketing Manager, LXT.ai
Ready to Build Your Marketing System?
Choose your next step:
Book 15-Minute Assessment Call
Quick conversation about your biggest marketing bottlenecks
Discuss Project Engagement
Short-term automation pilot or specific workflow build
Explore Full-Time Opportunities
Growth Marketing Manager / Marketing Operations Lead roles